About Us


N Arun Kumar,

Sr. Partner, HR Direction

He has been instrumental in starting HR Direction within R K SWAMY BBDO in 2002. He represents a vast repository of knowledge on attitudes and behavioral patterns of employees in various industries.

Arun has been involved in numerous internal communication and employee engagement programs conceptualized and executed to arrest attrition in organizations.

An M. Tech in Industrial Engineering, Arun has over 23 years of professional experience in Marketing, Advertising and HR communication.

He has conducted many workshops on mapping cultural identity of organizations.

Smitha Laxman

Brand Strategy Manager, HR Direction

She brings with her, experience across diverse categories ranging from consumer durables to detergents & household cleaners, to IT and ITeS companies.

Brands that she has worked on include Sony India, Henkel, ETA General Air Conditioners, Visa, Dell, Fiserv, etc.

A post graduate in Journalism & Mass Communication, Smitha has over 10 years of experience in providing strategic inputs on various brands and has strong account management skills.


Campus Recruitment
•  Campus Visit Announcement
•  Why Join Us

Enhancing Belonging
•  Values, Vision and Mission

Goal Settings, Promotion & Appraisal
•  Goal Settings, Promotion and Appraisal

Employee Benefits
•  Concierge service
•  Entitlements, Claims and Reimbursements
•  Facilities
•  Internal Opportunities

Employee Referral
•  Employee Referrals

Employee Training & Development
•  Knowledge Sharing
•  Soft Skills and Leadership Training
•  Team Building
•  Technical Skill Development

•  Best Practices
•  Dress Code
•  Employee First
•  Ethics and Integrity
•  Flexi-time
•  No Smoking
•  Ombudsman
•  Open Door Policy
•  Taking Breaks\Punctuality

•  Best Practices and Accredition
•  Compliments and Accolades
•  Syndicated Industry Survey Results

Rewards & Recognition
•  Long Service Award
•  Performance Awards

Employee Motivation
•  Give your Best
•  Welcome to Our Company\Team

Corporate News
•  Business Update
•  Discard Rumors
•  Leadership Visit

Sales Force Communication
•  Build Relationships With Prospects
•  Develop Tough and Positive Attitude
•  Proven Sales Techniques
•  Understanding Customer

Cultural Vibrancy
•  Dance\Music\Theatre
•  Employee Bonding
•  Ethnic Day
•  Photography
•  Quizzes and Contests
•  Thanks Giving

•  Ethnic Festivals
•  Family Day
•  Office Get-togethers

Health & Wellness
•  Diabetes Examination Camp
•  Fitness Facility
•  Health Check-up
•  Heart examination camp
•  Holistic Health
•  Tips for Good Health

Beyond Work & Office
•  Sporting Events
•  Weekend Getaway