KEY PEOPLE

N Arun Kumar,

Sr. Partner, HR Direction

He has been instrumental in starting HR Direction within R K SWAMY BBDO in 2002. He represents a vast repository of knowledge on attitudes and behavioral patterns of employees in various industries.

Arun has been involved in numerous internal communication and employee engagement programs conceptualized and executed to arrest attrition in organizations.

An M. Tech in Industrial Engineering, Arun has over 23 years of professional experience in Marketing, Advertising and HR communication.

He has conducted many workshops on mapping cultural identity of organizations.

Smitha Laxman

Brand Strategy Manager, HR Direction

She brings with her, experience across diverse categories ranging from consumer durables to detergents & household cleaners, to IT and ITeS companies.

Brands that she has worked on include Sony India, Henkel, ETA General Air Conditioners, Visa, Dell, Fiserv, etc.

A post graduate in Journalism & Mass Communication, Smitha has over 10 years of experience in providing strategic inputs on various brands and has strong account management skills.